Because using hot water requires more energy and puts more strain on the environment, Tide is encouraging people to instead use cold water when washing their clothes.
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March 29, 2021 at 08:09PM
https://www.adweek.com/brand-marketing/tide-wants-everyone-to-wash-their-laundry-in-cold-water/
Tide Wants Everyone To Wash Their Laundry in Cold Water - Adweek
https://news.google.com/search?q=Laundry&hl=en-US&gl=US&ceid=US:en
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