Doing your laundry with cold water can help save the planet, and maybe save you some money along the way.
That’s the message from Tide in a newly-launched campaign to decarbonize laundry.
The company’s goal is for consumers in North America to do three out of every four loads of laundry with cold water by 2030, up from about half today. That would eliminate the power consumption required to heat cold water, reported CNN.
If the goal is met, Tide said it will have the same impact on greenhouse gas emissions as removing about a million cars from the road for a year.
“There is no tradeoff. You will save $150 a year in energy costs, your garments will last longer. And by the way, you’re helping to save the planet,” Shailesh Jejurikar, CEO of Procter & Gamble’s fabric and home care division, said in an interview. “It’s a beautiful win-win-win if we get this right.”
“This is going to be the defining decades for where we end up on climate change,” Jejurikar said. “If we don’t get this situation under control in the coming years, we are going to pay the price. There is a need to act now.”
Tide set a goal of also cutting greenhouse gas emissions at its factories in half by 2030, which is in addition to the progress the company has already made cutting emissions by three-quarters over the past decade. The brand adopted 100 percent renewable energy at its manufacturing plants.
The Link LonkMarch 18, 2021 at 07:41PM
https://abc-7.com/news/environment/2021/03/18/tide-wants-you-to-quit-using-warm-water-for-your-laundry/
Tide wants you to quit using warm water for your laundry - ABC7 News
https://news.google.com/search?q=Laundry&hl=en-US&gl=US&ceid=US:en
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