In the 1930s, David “Dick” Byerly worked for Procter & Gamble as a scientist.
He was “quietly working on a cleaning agent called Product X, that he believed had great potential to revolutionize how families washed clothes.”
His goal was to create a detergent that would clean better than anything else available. After seven years, his project was cancelled. But, in his spare time he still worked on it.
“After 14 years he finally created a prototype product that was quickly named Tide. Tide launched in 1946 and was called The Washday Miracle. Since 1949, Tide has been the leading laundry detergent in the U.S.” according to Procter & Gamble.
Tide detergent is celebrating its 75th birthday this year.
“Since its inception, Tide has helped shape American history with innovation driven in direct response to its customer’s needs and has a proud history of ‘firsts’ including: first liquid detergent, first detergent with bleach, and the first Tide To Go Pen to name a few. In fact, their breakthrough science in Tide Coldwater was fine-tuned for over a decade, leading to more breakthrough innovations that were eventually applied across all forms and variants.”
“Tide was created because one scientist believed there was a great potential to revolutionize how families washed clothes. For the last 75 years, we have kept that mentality and strive to create products with people in mind. We are always looking for ways to help how families wash and anticipate their washing needs,” said Amy Krehbiel, brand VP of North American laundry for Procter & Gamble.
Some highlights in the history of Tide in the iconic orange box:
1950s, top loading automatic washing machines became affordable. Some brands included a box of Tide inside their machines.
In 1968, Tide came out with Tide XK, the first U.S. detergent with enzymes to tackle stains such as food and blood.
In 1984, liquid Tide was introduced.
In 1988, Tide with bleach was introduced
In 1992, Ultra Liquid Tide cut down on the amount of packaging needed for the detergent.
In 2005, Tide Cold Water hit the market offering consumers a special formula that cleaned with less heat.
Also, in 2005, the Tide-to-Go Stain Releaser Pen was released allowing consumers to treat a stain on the spot.
And, in 2005, Tide launched Tide Loads of Hope in the aftermath of Hurricane Katrina. Tide provided a mobile laundromat that washed, dried and folded clothes.
Tide Pods were introduced in 2012.
Tide Loads of Hope launched in 2005 during Hurricane Katrina. (Procter & Gamble)
March 09, 2021 at 03:27AM
https://www.pennlive.com/life/2021/03/the-washday-miracle-the-75th-anniversary-of-tide-laundry-detergent.html
The ‘Washday Miracle’: The 75th anniversary of Tide laundry detergent - pennlive.com
https://news.google.com/search?q=Laundry&hl=en-US&gl=US&ceid=US:en
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